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When I first began this website blog, I posted much more personal info than professional. My philosophy has always been that we want our company to be known just as much for being personal and engaging as it is for being professional. I didn’t really want to create a separation between our business and personal life, because relationships have been top priority from day one. But I wanted to move beyond the service-provider/client relationship into the “friends” realm. And what better tool to let you into our world than our blog?

However, I’ve noticed that I’ve become almost solely “professional” and business-oriented on here. And while some people will say that’s the right way, I must politely disagree! If for no other reason, then simply because this is who I want 28:20 to be! It’s about Andrew + Annette, a husband + wife team, who has a family, and is simply spending their working hours doing something they enjoy! In fact, it’s ultimately our personal life, our love, our marriage, and our family that allows us to have the experience and perspective to do what we do. That is, it allows us to be able to create something we know couples will love and appreciate as their family grows and matures. We always think of our work in terms of the future — will you love this in 10 years, and will you love showing it to your children?

So I officially renounce the phrase, “It’s nothing personal, just business!” For us, the line between business and personal life is practically indistinguishable. If you follow me on twitter, or become my friend on facebook, you’ll quickly learn that I’m not all business! That’s just not how I roll, in my mind or in my life. I may spend a good deal of my time working, but my occupation does NOT define who I am. And so I hope you don’t mind it if I get a little personal on here! ;)

One last thing — this picture, taken this summer, is the photo of the year of our boys. These guys, though they can drive us crazy at times, are just way too awesome!

Ridge (2), Isaiah (6), and Aidan (4)